The Big Wave

Sector
ICts

Profile
The Big Wave is a company whose purpose is to develop, manufacture and market innovative high-technology products and services. Its main business line concerns the development, production and marketing of an innovative integrated software system for proximity interactions.

This system is able to optimise interaction processes in the fields of retail marketing, public services to citizens, cultural heritage promotion and security, providing users with accurate information in real time, where and when needed. This high-tech system is delivered via an innovative digital platform based on sophisticated operating algorithms developed by the company.

Competencies e technologies
The company focuses in particular on researching, developing, producing and marketing information systems applied to innovative technologies concerning big data, open data, blockchain, internet of things, data mining, business intelligence, analytics, proximity communication, long-range communication, artificial intelligence, machine learning, sensor technology, home automation, cloud technologies, bots, augmented reality and mobile-assisted navigation.

Products, services e applications
For retail stores, The Big Wave has developed a technology system called Fenicio®. It consists of a system of BLE Bluetooth sensors to be installed in stores, which make it possible to send promotional push notifications via an associated app (within a range of 80-100 m) to customers passing near the point of sale and to collect valuable marketing data about the number of visits, customer preferences and general foot traffic. This data is then stored in a database available to store owners, enabling them to plan additional services based on the statistics collected.

At a time when retail stores are struggling, Il Fenicio® enables physical stores to provide the same level of customisation that online services (e-commerce) already deliver, strengthening the role of retailers and their market potential, enabling them to boost their visibility and use new marketing tools to anticipate and meet customer needs.

Useful links
The Big Wave